"YOU CAN'T FINISH FIRST WITH A FIFTH PLACE ATTITUDE"
"CHANGE YOUR ATTITUDE... REDIRECT YOUR THINKING"
"GET BETTER AT WHAT YOU DO BEST"
"ADDING VALUE PLACES YOU FIRST"
"PEOPLE WHO LIKE YOU - LISTEN TO YOU "
"IT'S YOUR ATTITUDE NOT YOUR APTITUDE THAT DETERMINES YOUR ALTITUDE"
"LIKE YOURSELF AND LIVE!"
"USE POWERFUL COMMUNICATION SKILLS"
"LIFE'S A MOUNTAIN... NOT A BEACH"
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BUSINESS WRITING SKILLS WRITE FOR IMPACT |
| Make it short. Make it count. Business writing is a specialized skill. You can master it. Spend one day with Hugh Rennie at his Business Writing Skills Workshop. You'll learn how to make your writing come alive. How to grab and hold your reader's attention. |
| CONSIDER THESE OUTCOMES: |
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You will learn how to get to the point... Quickly
Spot and correct basic writing faults
Choose words that command atttention and hold interest
Organize your writing to invite readers
Make better use of computers... Word processors and e-mail
PROGRAM:
WHAT IS GOOD WRITING
- Heavy writing is out
- Simple language is in
- Five guidelines for Clear... Fast reading
HOW TO SPACE INFORMATION - Why and how to avoid long sentences
- The danger of over-stuffed writing
- Separate your ideas for easy reading
THE VALUE OF SIMPLE WORDS - Use Simple... Familiar words
- Avoid affectation... It's weak
- Weed out useless words
THE DANGER OF TOO MUCH INFORMATION - Only write what your readers need
- Define your message before you write
VERBS GIVE LIFE TO WRITING - Use verbs to make reading easier
- Replace weak verbs with strong ones
- Change your passives to actives
PUT PEOPLE IN YOUR WRITING - Talk to your reader with - You... We... I
- Make people the "doers" in your writing
TIPS FOR ORGANIZING YOUR THINKING - Good writing starts with clear thinking
- Use message / comment format to organize your thinking
SPECIAL BUSINESS WRITING SKILLS SEMINAR FOR THE LEGAL PROFESSION... WRITE FOR IMPACT For information on Proposal and Report Writing... 
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