"PARCEL YOUR IDEAS FOR EASY READING"
"USE TALK TITLES"
"TONE SUGGESTS ATTITUDE"
"WRITE REPORTS AND PROPOSALS THAT COMMUNICATE"
"TUNE INTO YOUR READER"
"LEARN TO SPEAK WITH AUTHORITY"
"CREATE A POSITIVE WORKING ENVIRONMENT... DEVELOP DETERMINATION"
"HAVE A VISION"
| PROPOSAL AND REPORT WRITING... |
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Write proposals that sell... Reports that communicate a well-written proposal or report can make the the difference between success or failure |
| CONSIDER THESE OUTCOMES: |
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You will learn how to group your facts... For fast understanding
Present your material in the best order
Organize your information to take advantage of natural reading patterns
Communicate more effectively
Make the sale!
- Know your audience: Who they are... What they think... What they want
- Decide what results you want
- Organize your information
PUT LIVING LANGUAGE TO WORK
- Use short words and sentences
- Use clear... Easy-to-read words
- Make it quick... Make it count
- Power writing: Using action words
BUILD A SOUND... SOLID STRUCTURE
- Use headings to help your readers
- Make tables and graphs work for you
- How to use the executive summary
DULL VS. CREATIVE: WHICH IS BETTER
- How to catch and hold interest
- Use personality to develop interest
- Physical presentation: boring or exciting
THE LOUD... CLEAR CALL TO ACTION
- Decide what you want the reader to do
- How to "ask for the order"
- Follow-up: the key to success
THE CHALLENGE OF WRITTEN COMMUNICATION
- Why it is important in business
- Use it to promote understanding and influence behavior
- Think well and you will write well
SUCCESS STARTS WITH PLANNING
| LET HUGH RENNIE HELP YOU WRITE YOUR RESUME... |
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